In honor of Breast Cancer Awareness Month, Coca-Cola will change the iconic coloring of its traditional and diet soda cans.
The traditional Coke soda can will be pink instead of red. The Diet Coke can will keep its traditional silver packaging, but the script will be pink.
The Coca-Cola Foundation will donate two percent of profits from sales to the Breast Cancer Research Foundation, a nonprofit organization focused on finding a cure for the disease.
According to the National Breast Cancer Foundation, every year over 246,660 women in the United States are diagnosed with breast cancer, and more than 40,000 die. One in eight women in the United States will develop breast cancer during their lifetime.
John Farmer, a Coca-Cola spokesperson, says the beverage giant has donated to the cause for the past few decades, but now would like to show company-wide support for breast cancer survivors.
The can takeover will only take place from September to October, but the company will continue its philanthropic efforts throughout the year.
According to the Coca-Cola Foundation, over $900 million has been awarded to their foundation since 1984. In 2016, Coca-Cola donated $106 million in funds through 230 organizations.
In the past, Coca-Cola has put polar bears on their soda cans to bring awareness to global warming and raise money for the Antarctic Wildlife Research Fund.